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Residential & Commercial

Exceptional Results
(904) 992-9133

plan of action to selling your home

  • We will help you determine the best selling price for your home or commercial property to maximize the opportunity for a quick market response and sale.

  • We will develop a strategy together with you to show your home and to leverage its presence.

  • We will direct market your home to all the associates in our office and the area office & arrange a tour of your home.

  • We will place our Ford Capital real Estate personalized distinctive “For Sale” sign in your yard to insure a quick response to all inquiries.

  • We will market, expose, and promote your property to the largest number of buyers through the Multiple Listing Service.

  • We will post and promote your home on over 45 prominent web sites including; Realtor.com, Listing Book, Trulia, Zillow, Yahoo, Google, Fordrealtors.com.

  • We will ensure all agents and prospective purchasers for your home can talk to a live person to obtain information and schedule a showing of your home 7 days a week so no opportunities are missed.

  • We will always be available to assist other agents with specifics in viewing and selling your home.

  • We will monitor and solicit feedback from all showings and tours of your home and provide you with this important information.

  • We will monitor the market climate on a continuing basis and advise you accordingly.

  • We will host and arrange open house events for realtors and potential buyers.

  • We will arrange a virtual tour of your home to be posted in the Multiple Listing Service and on line.

  • We will contact and alert all agents and other area realtors directly with the property information for their buyers.

  • We will promptly present all offers to you and assist you in evaluating the offer and your costs.

  • We will diligently pursue and prequalify all prospective purchasers.

  • We will handle and coordinate all the many contract process details, while keeping you informed, from contract to a successful closing.

  • Above all, I promise to cheerfully, professionally, and prompt strive to give you the service and attention you deserve to sell your home as quickly as possible  to your satisfaction.​

1. Determine your reasons for selling.

Determine why you want to sell your home, and what you expect to accomplish with the sale. A growing family may prompt your need for a larger home, or a job opportunity in another city may necessitate a move. Would you like to sell your house within a certain time frame, or make a particular profit margin?

Ford Real Estate Capital will help you achieve your home sale objectives and set a realistic time frame for the sale.


2. Price your home to sell.

Ford Real Estate Capital agents can help determine the best possible selling price for your house. Setting a fair asking price the first time around will generate the most activity from other real estate agents and buyers. When pricing your home to sell, we account for the condition of your home, comparable homes sale prices in your neighborhood, and the state of the overall market in your area. It's often difficult to remain unbiased when putting a price on your home, so your agent's expertise is especially important to a successful pricing strategy.

Ford Real Estate Capital agents will report on comparable home sale prices and, on average, how long they are on the market. For a truly objective opinion, we advise you to have an appraisal done - it typically costs a few hundred dollars, and will help yield a fair price for your home.


Our Advice: It's best to start off pricing your home at the true market value, rather than too high. Homes priced higher than 3% above market value take longer to sell; the implications of this is that, if your house sits on the market too long, potential buyers will perceive that there is something wrong with your home. Usually, when a home sits on the market too long, seller has to drop the price below market value to compete with newer, reasonably priced listings.


3. Prepare your home.

First impressions are the most important. The condition of your home will greatly affect how quickly it sells and the price the buyer is willing to offer. Your Ford Real Estate Capital agent can help you prepare it so that it's more appealing to buyers, and with our construction department at your disposal, we will ensure that your home is ready for market and attract the buyer you desire. Consider these "staging" tips for a successful first impression:


  • Prospective home buyers need to visualize the home as theirs. So, seeing too many of the seller's personal items makes the home harder to sell. We suggest removing family photos, mementos and personalized décor.
  • Our construction department will make any major or minor repairs and replacements. Small defects, such as a leaky faucet, a torn screen or a worn doormat can ruin the buyer's first impression.
  • Clutter is unacceptable when showing your home to potential buyers. Clear items from your shelves, bathroom and kitchen counters to make every area seem as spacious as possible.


4. Market Your Home

Ford Real Estate Capital will prepare a marketing strategy specifically to sell your home. Our blend of Internet marketing technology on Fordrealtors.com, and traditional tactics allow us to attract a larger pool of more qualified buyers within the first six weeks. Tactics include:


  • Fordrealtors.com
  • Internet marketing
  • Direct mail marketing campaigns
  • Direct email marketing campaigns
  • Yard signs
  • Open houses
  • Media advertising
  • Agent-to-agent referrals


5. Receive an offer.

Ford Real Estate Capital will help you determine if a written offer on your home is from a prequalified or preapproved buyer. If so, we will review your proposed contract with you, and help you understand your responsibilities to execute the purchase. For your quick reference, any contract should include (and is not limited to) these items:


  • Legal description of the property
  • Offer price
  • Down payment
  • Financing arrangements
  • List of fees and who will pay them
  • Deposit amount
  • Inspection rights and possible repair allowances
  • Method of conveying the title and who will handle the closing
  • Appliances and furnishings that will stay with the home
  • Settlement date
  • Contingencies


When you receive an offer, you have three options: 1. Accept the contract as is, 2. Accept the contract with changes (a counteroffer), or 3. Reject the contract.

It's important to note that, once both parties have signed a written offer, the document becomes legally binding. Immediately address any questions or concerns about your contract with your Ford Real Estate Capital agent.


6. Negotiate to sell.

Most offers to purchase your home will require some negotiating to come to a win-win agreement. Ford Real Estate Capital agents are well versed on the intricacies of Duval County and Surrounding County real estate contracts, and we will protect your best interests in negotiation. Our agents are experts in contract clauses, and will advise on what you will net from the sale, which terms are easiest and most advantageous to negotiate. Some negotiable items:


  • Price
  • Financing
  • Closing costs
  • Repairs
  • Appliances and fixtures
  • Landscaping
  • Painting
  • Move-in date


Once both parties have agreed on the terms of the sale, your Ford Real Estate Capital agent will prepare a sale contract.


7. Prepare to close.

Once you accept an offer to sell your house, you and the buyer must fulfill your contract obligations before closing. Your home may need to be formally appraised, surveyed, inspected or repaired - all items that your Ford Real Estate Capital agent will lead you through, and advocate on your behalf with the buyer's agent and service providers.

Depending on what is negotiated into the contract, you may pay for all, some, or none of the above closing requirements. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the home, the terms set forth in the contract will dictate your next step. You or the buyer may decide to walk away, open a new round of negotiations, or proceed to closing.


An important reminder: A few days before the closing, you will want to contact the entity that is closing the transaction and make sure the necessary documents will be ready to sign on the appropriate date. Also, begin to make arrangements for your upcoming move if you have not done so.


8. Close the deal.

"Closing" refers to the meeting where ownership of the property is legally transferred to the buyer. Your Ford Real Estate Capital agent will be with you during the closing, guide you through the process, and make sure everything goes as planned. By being present during the closing, he or she can mediate any last-minute issues that may arise. In Florida, an attorney is not required but you may wish to have yours present.

After the closing, your Ford Real Estate Capital agent will inform you of everything you should do to turn over your home to the new owner. Such items include:


  • Cancel electricity, gas, lawn care, cable and other routine services.
  • If the new owner is retaining any current services, change the name on the account.
  • Gather owner's manuals and warranties for all conveying appliances.

8 Steps to Selling your Home

Please contact Ford Real Estate Capital for an initial consultation

Call for Results

selling your home